By Roni Gehlke
For the Contra Costa Times
Name of business: Makeology Beauty Bars
Type of business: Professional skin care and teeth-whitening
Owner: Jim Larsson; local manager is Stayce Robinson
Founded: July 2009
Address: 4099 Lone Tree Way, Antioch, inside In-Shape City Health Club; 180 Griffith Lane, Brentwood, inside In-Shape City Health Club
Phone number: 925-813-5094
Hours: by appointment
Number of employees: one
Products and services: Makeology is located inside the In-Shape City Health Clubs and offers skin care, nutritional supplements and teeth-whitening products. The also provide skin analysis, diagnosis and prescriptions, skin care classes, facials and teeth whitening services. Makeology offers nonsurgical face-lifts and treats acne, Rosacea, scars, discoloration, lines and wrinkles and many other abnormal skin conditions. It also provides a facial fitness program, in which they teach clients how to do it by themselves.
They also offer an FDA approved microcurrent that treats depression, anxiety, stress and sleeplessness.
How did you get into the business?: "I'm a licensed aesthetician," Makeology manager Stayce Robinson said. "I tried the medical-grade skin care and microcurrent/LED light treatment offered at the Beauty Bars with fantastic results."
She said was very excited when the opportunity came to manage the beauty bars in In-Shape gyms in Antioch and Brentwood.
"I really enjoy all the wonderful people that I've had the privilege to educate and get to know," she said.
Best part about the business?: "I love helping people improve the appearance of their skin and to educate people on the benefits of our breakthrough skin-care line that balances and corrects the skin's function," Robinson said. "I also love our skin-care classes as it is a great way for women to come together and socialize while beautifying their skin."
What is the worst part about the business?: "That I know the program helps people look and feel great but people don't know about us," Being inside the In-Shape City Health Club doesn't give Makeology curb appeal and people can't see the business from outside.
Key to success: "People can see a great difference in their appearance while at the same time having a great time at the Bar," she said.
Makeology offers some initial treatments for free.
"You will be able to judge if this is something for you with no out-of- pocket expense. I am extremely proud of working as a beauty bar manager allowing people to try before they buy," Robinson said. "Almost everybody that comes in wants to continue our program."
Biggest misconception about the business: "That it is expensive," Robinson said.
Robinson likens the services at Makeology to having a personal medi-spa without the high cost.
"You will discover the first time you have a treatment that it really relaxes and calms the nerves, lightens your mood and increases your well being," Robinson said.
Future plans: Makeology has beauty bars similar to the Antioch and Brentwood locations across the country and continues to open other operations regularly.
— Roni Gehlke
This blog is dedicated to articles that have run in the East Bay Times (East Contra Costa County, California), Brentwood News, Oakley News, Antioch News, Pittsburg News written by community columnist and correspondent, Roni Gehlke.
It’s hard to believe April is over and gone. Heather and I have had a very successful month I think. We did her microdermabrasion treatment and her skin is much improved already after two treatments. We continue to work on her arms and we did a set of measurements at the half way mark. She has already lost ½ inch in each arm. How awesome is that? Having worked with body sculpting for quite some time now it never ceases to amaze me how the body wants to keep things in repair and even. Usually when I begin this process with a client one half of the body is larger ( usually the dominant side). As we use the lipo and carbossi the body takes the lead and makes both halves equal. I’m seeing that now with Heather. Her arms will be the same size when we finish all this. In May we move to the upper and lower abs while continuing to work on her arms as well. This will be an entirely differently shaped individual at the unveiling in August. Will keep all of you in the loop. In the meantime please encourage Heather to exercise some. Have a great weekend.
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