Business spotlight: New Antioch auto repair shop hopes to change mechanic's image

By Roni Gehlke

Name of Business: Fix It Automotive

Type of business: Automotive repair shop

Owner/manager: Detrich Burks

Founded: October 2009

Address: 2210 W. 10th St., Antioch

Phone number: 925-777-1947

Hours: Monday through Friday 8 a.m.-6 p.m.; Saturday 9 a.m.-2 p.m.; Sunday appointment only

Number of employees: Four

Products and services: Fix It Automotive offers transmission work, oil changes, free electronic road check, engine light diagnostic testing, free brake inspections and 39-point courtesy inspection.

How did you get into the business: "My father was a master mechanic, and as I grew up I discovered my love for getting underneath the hood and bringing an automobile back to life," Detrich Burks said.

The best part about the business: "I really enjoy getting up in the morning and starting a new day," Burks said. "Going into the office and feeling a sense of comfort when I see the satisfaction and joy on the customer's face."

He also said that just knowing that he helped make a difference in a customer's life makes all the work that he did on their automobile worth it.

The worst part about the business: "As mechanics we are stereotypically viewed as snakes — meaning customers are not very happy to see us and due to some people being taken advantage of previously we are not trusted," Burks said.

He said to counter that, at Fix It Automotive they look at it as a challenge in doing their part to change the person's perception.

"Once they come in and see that we are here because of them and we only want to assist them with the services that they need, and what we quote them is what we charge, they are extremely happy. So we take joy and pride in accepting that challenge."

The key to success: "Our key to success is providing gold standard quality service while being a positive active fixture within the community," he said.

The biggest misperception about the business: "Mechanics are only out to take advantage of people, but at Fix It Automotive we are all about breaking those stereotypes and giving customers a great rewarding feeling when they walk in and out of our doors," Burks said.

On the future plans: Fix It Automotive recently celebrated its official grand opening. The owner also plans to raffle six automobiles throughout 2010. Even though they have recently opened, they are seeking to expand in the future. Burks also wants to be a positive influence in the community by speaking with youth, mentoring students and providing seminars and workshops for future mechanics.

— Roni Gehlke