Business Profile
Name of Business: Uphoria Yogurt
Type of business: Restaurant
Owners: Ramiz and Joseph Hinn
Founded: March 2009
Address: 5009 Lone Tree Way, Antioch
Phone number: 757-1001 Hours: 11 a.m. to 10 p.m. daily
Number of employees: four
Products and services: Frozen yogurt, including flavors in original tart, kiwi tart, cable car chocolate, fancy French vanilla, white chocolate macadamia nut and cookies and cream. They also carry a variety of yogurt blends and custards. They make a different flavor every day. They also have a variety of fresh fruit toppings and dry toppings and a nonfat and low-fat selection.
How did you get into the business?: "We owned a grocery in San Francisco where we offered frozen yogurt and it went over well," Joseph said. "Since we lived here in Antioch we decided to open a yogurt place here."
Best part about the business: "Frozen yogurt is a great alternative to ice cream," he said. "It can fill a craving while being better for you."
Hinn also mentioned that they have a cozy atmosphere that will make customers want to stop by and hang for a while.
Worst part about the business: Hinn said there was nothing he could think of. He likes owning his own business.
Key to success: "Friendly service," he said. "We've been making a lot of friends since we opened."
He said the key is to have good customer
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service and to offer quality yogurt in good size servings for an inexpensive price.
Biggest misperception about the business: Hinn said for the most part people understand what frozen yogurt is all about. They realize that it comes in soft serve and that it comes in a variety of flavors. He also said that people were happy to hear that they served the custards.
Future plans: Hinn said they are always adding new flavors and that they hope to soon offer Karaoke nights and birthday parties.
— Roni Gehlke
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