Business Spotlight: New premium yogurt shop opens in downtown Brentwood

By Roni Gehlke
For the Contra Costa Times

Name of business: Scrumdillyumptious
Type of business: Premium frozen yogurt and sorbet
Owners: Robin and Dan Jolivette
Founded: 2009
Address: 647 First St., Brentwood
Phone number: 925-684-4556
Hours: 11 a.m. to 10 p.m. daily; open 8 a.m. Saturdays during Farmers Market season
Number of employees: five

Products and services: Frozen yogurt, sorbet, coffee, espresso, cappuccino, lattes and mochas.

How did you get into the business: "We thought for many years that it would be nice if downtown Brentwood had a frozen yogurt shop," Robin Jolivette said. "When just the right place came available, we decided to be the family to open one."

Jolivette said they chose to open a yogurt shop because yogurt is not only delicious and fun, but a healthier choice as well. Scrumdillyumptious offers a variety of toppings as well, including fresh fruit and candies.

Best part about the business?: "Our customers by far," she said.

Jolivette explained that they met so many wonderful people at the shop. She also enjoys watching children light up when they get their treats. "It makes our day," she said.

Worst part about the business?: "We are enjoying ourselves so much that we can't really think of anything bad about it," Jolivette said.

Key to success: "Consistency," Jolivette said. She also believes it is important to delight the customers each and every time with value, variety and a smile.

Biggest misperception about the business: "That all frozen yogurt is created equal," she said.
There are many factors to consider to achieve a premium product. Jolivette said that they have worked hard to find the best brands on the market.

Future plans: In the future Jolivette said they hope to add many fun foods and drinks.
"We are always looking and listening to our customers for what they are looking for," she said.
— Roni Gehlke